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  Tribeca Tables.com ONLINE POKER TRENDS: What's Fueling the Online Poker Mania?
 
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Life of an online poker player.

If you walk around a typical college campus on a weekend night you might be surprised by what you hear.

Absolutely nothing.

That is unless you check inside the various dorm rooms and fraternity houses where you’re more likely to find poker and online poker games being played all night than heavy partying.

Twenty-something Mark, NJ, said he learned playing poker in high school and improved by playing online poker regularly in college. Mark plays online poker between classes and at least three hours at night. He also watches ESPN’s coverage of World Series of Poker religiously. And his favorite poker movie is The Cincinnati Kid.

On the other side of the pond, there’s Paul, 26, a currency broker who plays online poker to relax when he gets home after a day’s work in London. He logs on to his favorite online poker site every night battling opponents for up to four hours.

The enormous success of online poker has turned the game from a simple game online to full blown Pokermania worldwide. Not bad for a game whose origins are unknown. Some say it was possibly derived from Chinese dominoes. Others claim that it came from "As Nas", a seventeenth century Persian game played using special decks of twenty-five cards with five suits. Others swear it was based on the French game of "Poque" a card game played by the French who settled in New Orleans in 1480.

For most of us poker used to conjure up visions of smoke-filled backroom with shady mafioso-type characters. Now it’s been replaced by frat kids in their dorm rooms or women in their pajamas playing online poker. Thanks to the Internet, the old game of poker has managed to reinvent itself and appeal to a broader and newer generation.

There is no denying that an online poker phenomenon has taken over. You see online poker everywhere - on posters in the Subway, on ESPN and The Travel Channel, on a match between Liverpool vs. Chelsea and in online poker rooms and casinos operating 24/7. The online poker trend seems to have no end in sight! The game of online poker has developed quite a following with millions playing online poker tournaments called “satellites” at any given time of the day. The image of online poker as a game has clearly evolved and grown with the passing of time and advent of new technology. With thousands of people joining every minute, there’s definitely plenty of online poker newbies to feed the online poker trend frenzy.

Online Poker Vs. Brick and Mortar Poker

There are substantial differences between online poker gaming and conventional, in-person gaming.

One obvious difference is that players do not sit right across from each other, removing any ability to observe others' reactions and body language. Instead, online poker players learn to focus more keenly on betting patterns, reaction time and other behavior tells that are not physical in nature. Since poker is a game that requires adaptability, successful online players learn to master the new frontiers of their surroundings.

Another important change results from the fact that online poker rooms, in some cases, offer online poker schools that teach the basics and significantly speed up the learning curve for novices. Many online poker rooms also provide free money play so that players may practice these skills in various online poker games and limits without the risk of losing real money. People who previously had no way to learn and improve because they had no one to play with now have the ability to learn the game much more quickly and gain invaluable experience from free money play.

The trend is clearly changing, as can be seen by the fact that poker has evolved with the help of new technology. It’s managed to broaden its reach and introduce itself to a wider audience than ever before.

The Popularity of Online Poker

Although poker has always been one of the most favored card games of all time, its popularity has been amplified with the help of TV programs that feature tournaments like the "World Series of Poker" on ESPN and Bravo's "Celebrity Poker Showdown." According to an August 2004 article in USA Today, poker is being telecast "with the same intensity and breathlessness that we've come to know in our traditional athletic events." The "World Poker Tour" on the Travel Channel has become especially popular, with viewership increasing 150 percent in less than two years.

And in 2003, online poker’s popularity reached staggering heights beyond expectations and gained worldwide attention, all because of the $40 buy-in made by novice online poker player Chris Moneymaker. Appropriately titled the “Moneymaker Effect”, Moneymaker's Cinderella story of winning the World Series of Poker was the type of free promotion the online poker industry could once only dream about.

Moneymaker qualified for the World Series of Poker main event through a small buy-in online poker satellite event at Poker Stars. At the WSOP, he outlasted a field of 839 entrants, the largest in World Series of Poker at that time. He won against some of the most well-known poker and online poker professionals in the world. Moneymaker's first place finish earned him $2.5 million, which is not bad considering it was his first live tournament.

The growth of online poker has been partially spurred by Moneymaker’s rags-to-riches story as well as the popularization of TV poker tournaments featuring both professional and celebrity online poker players. This online poker trend is one in which big media plays a major role, both in the creation of publicity surrounding the event, and in the notoriety achieved by the participants.

Women Dominate Online Poker

As online poker continues to gain more and more mainstream acceptance, surprisingly, it’s the ladies that are leading the online poker trend. Until the most recent online poker boom, poker was mostly considered “a man’s card game” with less than 10% of the players at a typical casino poker game being women.

Online gambling industry experts have recently set out to investigate online poker trends that have led to the widespread increase of online poker websites. Two studies conducted in the US brought out interesting and unexpected revelations in terms of demographics and the overall popularity and appeal of online poker.

Surprisingly, the studies show that over one third of online poker players are female with women being the fastest growing segment of the online poker playing public. The studies also revealed that an overwhelming majority of female poker players prefer to play at online poker sites. In fact, only 1 of every 6 women preferred regular poker to online poker!

The trend dictates that while men may gamble for the thrill and the action, women tend to play online poker as a means of escape. In general, men play to win and women, while still competitive, play for more social reasons. But lastly, one very important reason women cite for preferring online poker is being able to play the game from a safe home environment. This means having the freedom of playing online poker at a time that fits into a woman’s already busy schedule.

Hollywood’s Love Affair with Online Poker

Not to be outdone, the Hollywood crowd was more than ready to jump into the online poker band wagon. Last year, Oscar winner Ben Affleck became the Hollywood poster child of online poker after he won $356,400 and became Poker Champion at a poker tournament. His win earned him a seat in next year's World Poker Tour Championship next April. Actress Jennifer Tilly also won the Ladies no-limit Texas Hold ’Em event at the World Series of Poker — the first time a celebrity has won an event at the famous tournament.

Texas Hold'em is leading a major TV onslaught, including ESPN's World Series of Poker, the Travel Channel's World Poker Tour, and Bravo's Celebrity Poker Showdown. ESPN and the Travel Channel both started broadcasting their poker shows about three years ago, while shows like the Celebrity Poker Showdown are only about a year old.

"It took off the moment they got celebrities playing," said Aaron Locks, president of the Rohnert Park-based University of Sports. The health club and sports facility hosted the second annual Sonoma County Texas Hold'em Championships on Saturday night.

"When you have Dennis Rodman, Charlie Sheen, people are going to start watching, and they're going to want to play," Locks said.

Until last year, casinos had been getting rid of poker tables because the game wasn't a big money-maker for the gambling industry, said Roger Gross, editor of Global Gaming Business. But TV poker shows, as well as online poker games, have changed that.

Now, he said, poker is bringing "more bodies, new bodies" to casinos and online poker rooms.

As a result, poker spending is at the highest level in a decade. In Nevada and New Jersey, the only states that track poker revenue, casinos took in $105 million from poker, up from $90 million the year before, according to the American Gaming Association's 2004 survey of casino activity.

The trend points to an increase in online poker and poker related programs on US TV stations which, is partially influenced by the media and the entertainment business’ eagerness to promote the sport.

The Online Poker Backlash

For some, the last few years have brought about an amazing -- and some say dangerous -- trend of playing online poker, especially among the younger, college-aged crowd.

Statistics prove that teen-age internet gambling and online poker are the fastest growing addictions of the day, akin to drug and alcohol abuse in the 1930s, said David Robertson, former chairman of the National Coalition Against Legalized Gambling, on the Web site www.cnn.com. “It's pernicious, it's evil, it's certainly one that feeds on those who are the weakest members of society -- and that's the young and the poor.”

If gambling continues to be abused by teenagers and young adults, it may lead to compulsive gambling. “Compulsive gambling is an illness, progressive in nature, which can never be cured, but can be arrested,” according to the Web site www.gamblersanonymous.org.

The statistics leave you in doubt about the flipside of the online poker phenomenon. Across America, the number of people under the age of 21 calling gambling help lines has doubled in the last two years.

While it’s fairly easy to filter out underage gamblers in brick and mortar poker rooms, the same cannot be said for online poker rooms.

John Anderson, chief executive of the internet casino and online poker group, 888.com, claims he is confident that the safeguards he has put in place to prevent underage gamblers are effective.

"We have lots of systems in place which can actually tell if you're a teenager of not," he says. "I don't want to go into what the online poker systems are, but these are online poker systems that are 99.9% certain that we can actually catch you and stop you playing if you're underage."

While online poker companies continue to put anti-minor filter systems, the number of underage online poker players increase. In reality, most gambling and online poker sites can’t tell whether a user is 14 or 45. As long as you are prepared to lie about your age and enter a false date of birth, which most youths are, and you have access to a credit card with the correct billing address, you can get access to different online poker rooms right away.

The Future of Online Poker

At a time when online poker rooms seem to be reaching new heights, there has been some speculation as to the future of online poker. While online poker is still very much a thriving industry, there seems to be trouble in the poker nirvana. As legal issues, government interference and market saturation pile up; the hearsay that there may be a decline in online poker gaming following a fresh fall in the crude price and renewed corporate takeover activity of PartyGaming is starting to get other online poker companies in a ruckus.

PartyGaming was supposed to be the hottest online poker company around. True, no one was promising its popularity to grow at the 366 per cent achieved last year, or even the 100 per cent predicted by industry analysts.

But no one predicted that just three months after flotation, the PartyGaming directors would discover its growth rate was slowing and that the amount it was making from each online poker player was falling.

The reaction was predictably savage: the shares of the online poker company plunged by a third, crashing below the 116p issue price; and those who had warned that the flotation was flaky were quick to say I told you so.

Soon after PartyGaming shares dropped as much as 5.3 percent, others followed. Shares of 888 Holdings Plc. fell 3.75 pence, or 2.1 percent, to 171.25 pence at 11:15 a.m. in the U.K. capital, after dropping to as low as 170 pence earlier. Empire Online, for which Sportingbet is considering a bid, fell 11%. Could this be the wake up call everybody dreaded? Could there be an end to the online poker frenzy?

In the previous years and this year, continued growth in the online poker industry seemed to be the strongest market trend. It was supposedly an industry touted with “the biggest potential for success”. And it still is. As evidence of this ever-growing popularity, the amount gambled on online poker websites around the world is estimated to be more than $60 billion for 2005. But as the online poker continued to gain momentum, certain issues continued to loom over its future. For one, the issue of legality has been one of the biggest hindrances. It is illegal in the United States to gamble on the Internet. This has led many online gaming and online poker providers to host their businesses in more internet gambling-friendly nations like United Kingdom and Antigua. The online gaming and online poker industries have also come under attack from various non-government organizations because of a recent increase of underage gambling and addiction. But the biggest problem that the online poker industry faces could be its own success - too much of it. There are literally thousands of online pokers rooms popping up online. With the ever-growing threat of saturation online poker providers are getting the early wake up call they didn’t expect.

'It is a wake-up call to investors,' says Gavin Oldham of the Share Centre - who is doubly sore having highlighted it as a short-term punt just a week ago, despite having warned about the risks ahead of the online poker flotation. 'Online poker is just a fad and growth had to come to a halt.' While it's still too early to dispatch online poker to the land of spacehoppers and citizens' band radio - fads that went as quickly as they came - the rate of the slowdown is extraordinary. So the challenge that online poker providers now face is how to keep people interested.

 
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