A new paradigm has been evolving in the online poker industry, pushed forward by turnkey innovators like Tribeca Tables Poker Network. Online poker software developed and extensively supported by Tribeca, makes it possible to own an elegantly branded, fully functional online poker room, including the critical mass of players it takes to make a room viable. This exciting new online poker gaming model is already a proven success, and the company provides the engine to many of the best online poker rooms, including VCPoker.com and GoldenPalacePoker.com.

The online poker experience provided by Tribeca Tables Poker Network was born from real poker rooms. Two of the founders of Tribeca ran the largest brick and mortar poker room on the east coast before turning their attention to online poker. Their real world poker room expertise explains the robust nature of the total management capabilities provided by Tribeca's online poker model. The genuine culture of poker is realistically translated from felt tables to the online poker environment, everything from best business practices to player handling, promotion, and cage handling.

Most of Tribeca's competitors not only provide the online poker software, but also own their own rooms and compete directly with their clients. TTPN's aggregation model for online poker enables all of the poker rooms on the network to benefit from the player availability provided by the network, while being compensated based on the skin owner's unique customers. This ensures a large pool of online poker players for all sites - in effect, turning competition into a player experience asset. A new skin owner can focus on customer acquisition, instead of worrying about filling tables - there are always players on every site on this online poker network.

The ability to maintain the brand identity of a client's online poker room is one of the major attributes of the Tribeca Tables Poker Network model. Tribeca helps client build their clientele by creating elegantly designed, branded settings for each room. All of the network wide events are promoted within the brand itself, and the entirety of the online poker experience takes place within the branded environment.

Tribeca's aggregated online poker room boasts five distribution cage partners, over 100 sub licensee brands, and over 200,000 registered players, thus ensuring critical mass at all times. Our current distribution cage partners are Victor Chandler, Golden Palace, Doyle Brunson, Blue Sq, Paddy Power, and Gambling Federation.

In the online poker realm, promotion plays a significant role in both customer acquisition and retention. Tribeca Tables Poker Network boasts one of the world's largest online poker tournament schedules available, and also sponsors several large cash guaranteed tournament events every month. Other promotional considerations benefiting its online poker rooms include a monthly marketing banner farm, exciting promotional banners, frequently updated "What's new" pages, forth-coming tournament schedules, special featured games, reactivation support, innovative retention schemes, action (reward) points, promotional gift incentives, freerolls, and satellite places to all major off-line worldwide poker events.

Players of all abilities will find online poker games to suit their level of play, from high stakes tables to beginners and everything in between. Tribeca provides low stakes satellites and competitions to enable beginners and recreational online poker players the opportunity to play in big games for minimal outlay.

Security is always a special concern for any gaming enterprise, and online poker is no exception. Tribeca has one of the most robust high-tech anti fraud and collusion tool sets, as well as methods to combat bad behaviour and unwanted traffic. This combined with comprehensive back end reporting makes Tribeca's online poker model one of the most secure services available.

Any online poker software package is incomplete without support for both the business owner and the online poker player. Customer service on the Tribeca Tables Poker Network is "second to none." Tribeca's CSR teams offer expertise in dealing with players and handling online poker inquiries on a continuing basis.

Through these and many other online poker innovations, the Tribeca Tables Poker Network is uniquely positioned to help clients capitalize on the new online poker paradigm it has helped formulate. It's a gaming model that has come of age as web commerce, security, customer service, and enterprise software solutions make online poker a genuine business opportunity. Elegantly branded tables, fair and accountable game play, 24/7 live customer service, transactional security, and promotional initiatives managed by experienced, online poker marketing pros, are all part of the new paradigm created and managed by the Tribeca Tables Poker Network.