London, September 26th: Tribeca Tables Europe, Ltd, one of the market
leaders of comprehensive ePoker solutions announced today that BETonSPORTS
who have 9 Sports Book Brands has joined the Tribeca Tables Poker Network,
the world's foremost e-poker aggregator.
Steve Cook from Tribeca Tables said, "Everyone at Tribeca is extremely pleased
to welcome BETonSPORTS. They are our first significant sports brand to join the
network and bring a new dimension of players to the poker world. As you know
there is a very close synergy between sport bettors and poker players that will
truly add value to our aggregator."
BoSPoker.com and Millpoker.com are the first of BETonSPORTS Brands to launch - Both are
extremely excited to have re-launched this month with a new poker solution which will
give their customers constant access to thousands of online poker players through the
Tribeca Tables poker network. The team at BoSPoker.com and Millpoker.com are aggressively
cross marketing this new poker solution to their huge customer base.
BoSPoker.com recently signed Tom Arnold as national endorser who will appear in adverts
on TV and radio, and feature in all off and online advertising. Millions of dollars are
already committed to proactively acquire new customers and BETonSPORTS are confident that
they will quickly build a substantial profit centre. This confirms BETonSPORTS commitment
to provide the complete gaming destination for recreational players.
As the technology provider behind over 100 poker rooms including Paddy Power, Blue Square,
Victor Chandler, Golden Palace and Doyles Room, BETonSPORTS assesses that Tribeca now has
the "critical mass" to make participation desirable.
Chief Executive David Carruthers commented, "Player liquidity is crucial to the customers'
online poker experience. Our deal with Tribeca will guarantee consistent liquidity and
cement player loyalty to the BoSPoker brand."
Poker and Casino are now established as standalone profit centres with greatly strengthened
management teams and the BoSPoker Tribeca deal parallels the BoSCasino implementation of the
RTG platform. Thanks to the experience of last year's soft launch and with the marketing
drive fully engaged as race car sponsorship rolls out alongside an integrated online, radio,
press and billboard campaign, BoSPoker now has the cards.