August 20, 2004
In a significant industry development this week, Blue Square has signed a major online poker room deal with Tribeca Tables Software Development. Tribeca is a leading provider of multi-player ePoker solutions, delivering both software development and poker management expertise. Blue Square is slated to launch their poker room in early September of this year.
Blue Square�s Head of Business Development Andy Harris said, We did an extensive analysis of the various ePoker solutions and determined that Tribeca�s unique approach of enabling established consumer brands to offer their own ePoker room while enjoying shared liquidity is a perfect fit for Blue Square and Rank. Tribeca has demonstrated clear knowledge and expertise on how to operate and manage an ePoker room while reinforcing our brand to our customers.
Blue Square is a perfect match for us at Tribeca. They have fantastic brands and many innovative strategies to introduce their customers to BlueSquare.com. The commitment and energy that the Blue Square team has demonstrated in building the Blue Square brand is substantial and impressive. We are confident the Blue Square team will bring the same innovative strategies and expertise to building a dominant ePoker room for the Blue Square customers, commented Steve Cook, Tribeca's European Managing Director.
Blue Square will be joining Victor Chandler Worldwide, Golden Palace, and Kinsale Holdings in the Tribeca aggregator, which is operated by UK-based Apex Poker Network. We are also in discussions with other major brands, Steve added.